Going back to Alan Trefler’s luncheon presentation, in summary, he concluded that it takes the following: corporate courage (not to flinch in these times, but to instead try to see what can be done), a BPM brain (to capture the business intent), and a heart (a service oriented architecture [SOA]-based infrastructure). This creative cinematic BPM metaphor did not come out of thin air, since the presentation took place exactly on the 70th anniversary of the great “Wizard of Oz” movie.
Another salient point in Trefler’s creative speech was that the market for BPM software is driven by competitive businesses that seek to close the execution gaps that may exist between their business objectives and their actual business processes. Pega’s target customers are large, industry-leading service organizations faced with managing transaction-intensive, complex and changing processes that seek the agility needed for growth, productivity, and regulatory compliance.
Financial services organizations require software to improve the quality, accuracy, and efficiency of customer interactions and transactions processing. Pega’s customer process management and exceptions management products allow its financial service customers to be more responsive to changing business requirements. Representative Pega’s financial services customers include Bank of America, Barclays Bank, Citigroup, Credit Suisse Group, HSBC Group Holdings, JPMorgan Chase & Co., National Australian Bank (NAB), and TD Bank Financial Group.
Pega’s financial industry knowledge and experience has resulted in solutions to help these customers close execution gaps and improve the following processes:
* In Bank Card Operations: Multi-channel service; Self-service account opening; Product roll-out; Fraud processing; Customer on-boarding, etc.
* In Retail Banking: Event-driven marketing; Account opening; New product introduction; Service case management; Specialized fulfillment, etc.
* In Wholesale Banking (e.g., wire transfers and treasury management): Proactive service monitoring; Account servicing; New product introduction; Compliance trade monitoring; Exception management, etc.
For their part, healthcare organizations seek products that integrate their front-office and back-office initiatives and help drive customer service, efficiency, and productivity. Representative Pega’s healthcare customers include: Aetna, Blue Cross Blue Shield of Massachusetts, Blue Cross Blue Shield of Minnesota, Group Health Cooperative, HealthNow New York, Kaiser Foundation Hospitals (Kaiser Permanente), and Wellpoint.
Another salient point in Trefler’s creative speech was that the market for BPM software is driven by competitive businesses that seek to close the execution gaps that may exist between their business objectives and their actual business processes. Pega’s target customers are large, industry-leading service organizations faced with managing transaction-intensive, complex and changing processes that seek the agility needed for growth, productivity, and regulatory compliance.
Financial services organizations require software to improve the quality, accuracy, and efficiency of customer interactions and transactions processing. Pega’s customer process management and exceptions management products allow its financial service customers to be more responsive to changing business requirements. Representative Pega’s financial services customers include Bank of America, Barclays Bank, Citigroup, Credit Suisse Group, HSBC Group Holdings, JPMorgan Chase & Co., National Australian Bank (NAB), and TD Bank Financial Group.
Pega’s financial industry knowledge and experience has resulted in solutions to help these customers close execution gaps and improve the following processes:
* In Bank Card Operations: Multi-channel service; Self-service account opening; Product roll-out; Fraud processing; Customer on-boarding, etc.
* In Retail Banking: Event-driven marketing; Account opening; New product introduction; Service case management; Specialized fulfillment, etc.
* In Wholesale Banking (e.g., wire transfers and treasury management): Proactive service monitoring; Account servicing; New product introduction; Compliance trade monitoring; Exception management, etc.
For their part, healthcare organizations seek products that integrate their front-office and back-office initiatives and help drive customer service, efficiency, and productivity. Representative Pega’s healthcare customers include: Aetna, Blue Cross Blue Shield of Massachusetts, Blue Cross Blue Shield of Minnesota, Group Health Cooperative, HealthNow New York, Kaiser Foundation Hospitals (Kaiser Permanente), and Wellpoint.
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