For the 21st consecutive year, the Dubai Department of Tourism and Commerce Marketing (DTCM) participated in the International Tourism Exchange (ITB), showcasing Dubai's tourism product offerings at the world's biggest tourism fair in Berlin.
Joining DTCM as co-participants at the five-day fair from March 10 to 14 were the emirate's tourism industry stakeholders, including hotels, tour operators, airlines, and destination management companies (DMCs).
The B2B platform for travel trade visitors, the ITB took place at hall numbers 1 to 26 of the Berlin Exhibition Grounds (ICC Berlin). The importance that this fair enjoys is reflected in the exhibitors' sales of about five billion Euros and an exhibitors' satisfaction rate of 92 per cent. This year's edition had an overall exhibition space of 160,000 square metres.
Approximately 11,000 exhibitors from more than 180 countries presented the latest travel trends and tourism products at the 44th edition of ITB. The world's leading travel trade show expected around 100,000 trade visitors and 70,000 members of the general public to attend.
Mr. Saleh Mohammed Al Geziry, DTCM Director of Overseas Promotions and Inward Missions, who headed the Dubai team, said: "The ITB remains an ideal event for us to aggressively promote and market Dubai in overseas markets. It again provided us the opportunity to showcase the best of Dubai to a global audience. We are confident that our co-partners will benefit immensely from the ITB."
He said the participation in ITB will also help Dubai tourism industry players to reach out to Germans who have been showing unfaltering interest in Dubai as a year-round business and leisure destination.
The DTCM delegation also included Mr. Abdullah bin Suwaidan, DTCM Deputy Director of Overseas Promotions, and Mr. Ali Abdul Wahab, Head of East and West Europe at DTCM Overseas Promotions.
Among the VIPs who visited the stand included Mr. Mohammed Khamis bin Hareb, Director General of UAE's National Council for Tourism and Antiquities, UAE ambassador to Germany, H.E Mohammed Ahmad Al Mahmoud, and Mr. Fadi Abboud, Lebanese Minister of Tourism.
Measuring 528 square metres, the double-decker Dubai Stand had 58 booths and 111 co-participants. There were 52 booths and 96 co-participants at the Dubai stand last year's edition.
Germany has remained a key source market for Dubai's vibrant tourism industry with a three per cent growth last year in the number of German hotel guests which stood at 283,319. The number of tour operators promoting Dubai in Germany went up by seven per cent to reach 296. The number of Germany nationals utilizing the Dubai airport in the year 2008 was 1,391,892, an increase of four per cent
Joining DTCM as co-participants at the five-day fair from March 10 to 14 were the emirate's tourism industry stakeholders, including hotels, tour operators, airlines, and destination management companies (DMCs).
The B2B platform for travel trade visitors, the ITB took place at hall numbers 1 to 26 of the Berlin Exhibition Grounds (ICC Berlin). The importance that this fair enjoys is reflected in the exhibitors' sales of about five billion Euros and an exhibitors' satisfaction rate of 92 per cent. This year's edition had an overall exhibition space of 160,000 square metres.
Approximately 11,000 exhibitors from more than 180 countries presented the latest travel trends and tourism products at the 44th edition of ITB. The world's leading travel trade show expected around 100,000 trade visitors and 70,000 members of the general public to attend.
Mr. Saleh Mohammed Al Geziry, DTCM Director of Overseas Promotions and Inward Missions, who headed the Dubai team, said: "The ITB remains an ideal event for us to aggressively promote and market Dubai in overseas markets. It again provided us the opportunity to showcase the best of Dubai to a global audience. We are confident that our co-partners will benefit immensely from the ITB."
He said the participation in ITB will also help Dubai tourism industry players to reach out to Germans who have been showing unfaltering interest in Dubai as a year-round business and leisure destination.
The DTCM delegation also included Mr. Abdullah bin Suwaidan, DTCM Deputy Director of Overseas Promotions, and Mr. Ali Abdul Wahab, Head of East and West Europe at DTCM Overseas Promotions.
Among the VIPs who visited the stand included Mr. Mohammed Khamis bin Hareb, Director General of UAE's National Council for Tourism and Antiquities, UAE ambassador to Germany, H.E Mohammed Ahmad Al Mahmoud, and Mr. Fadi Abboud, Lebanese Minister of Tourism.
Measuring 528 square metres, the double-decker Dubai Stand had 58 booths and 111 co-participants. There were 52 booths and 96 co-participants at the Dubai stand last year's edition.
Germany has remained a key source market for Dubai's vibrant tourism industry with a three per cent growth last year in the number of German hotel guests which stood at 283,319. The number of tour operators promoting Dubai in Germany went up by seven per cent to reach 296. The number of Germany nationals utilizing the Dubai airport in the year 2008 was 1,391,892, an increase of four per cent
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