Search Engine Marketing: How To Use The Upsell In Your Product Creation

"Would you like fries with that... We also offer that in super-sized"

Your product backend is a way to provide HUGE amounts of value to your student/prospects when you are using search engine marketing management. A Backend is a certain way to inject unlimited amounts of cash in your business. Backend sales will increase your value of each customer you get in untold amounts. One way businesses are learning more about online marketing is through social media marketing training.

The Investment Holds Them Accountable

Time with the Coach: They get access to the person and their experience in an in person day of value experience, with something coming out of it. If you gave it to them for free, they would not take action. The more they invest the better bigger the results you deliver

Building an Implementation Program

"The more intimate the implementation the more you're in charge"

Regurgitate and Repurpose Content

You should set up your product sales funnel with upsells such as:

• ebook - $10
• ebook and audio - $20
• ebook, audio, manual - $40
• ebook, audio, manual w/video $50
• w/ work shop $350
• w/group coaching - $2,000
• w/ 1 on 1 coaching- $10K
• time with the guru - Priceless!

Designing your backend "Time for some thought"

1. How would your customer's best benefit from your expertise?

2. How could you deliver the best value to your students?

3. What could you do to insure their success in your program?

The best advice is to let your students tell you the answers to these questions

So, 2 questions to ask yourself:

1. What Products should You Create?
2. What should Your Pipeline Do? (Feed your backend)

LEADS -How Should You Qualify Your Leads?

• Let them bump
• Let them age
• Let them apply

That which is Measured Improves

• How to hold them accountable?
• Measure and report
• Make them compete against one another
• Push them further every time

Application Only Opportunity

• Allows them to qualify themselves
• Everybody wants to be "sold" but nobody likes to be "had"
• Ask them why they should be considered for the program
• Let them know why you do not take everyone (Set the rules)

If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social network marketing strategies.